German Market Audits

Our German office has been operating for some 10 years out of our base in southern Germany, the office is staffed by 2 fluent German speaking Australian consultants who have each conducted many market audits for Australian companies assisted by our local staff. Our customers have required detailed market information to enable them to understand the market opportunity for their unique product or service in Germany.

A market audit is generally conducted in 3 phases the first being a review of the market size and share, competitors, customer base, price positioning and a review on the potential acceptance of the product given the current market situation. This information is garnered from a range of discussions and or interviews with people active in the specific market you are looking to enter. Phase 1 takes 8 to 10 weeks depending on the market.

Phase 2 is a detailed analysis of the product position, price analysis, distribution, supply chain, potential customer base. This phase will take 2 to 3 months and often more depending on the market.

Phase 3 assists with locating the optimum location for your business, logistics, importing, staffing, legal affairs including company registration, banking amongst many other aspects of the market entry essentials to make your business a success. This process can take more than 3 months.

Customers who are new to offshore operations will hear a range of terms for market audits including business development, marketing, market investigation, business development and new entry, we use market audit. If you wish to discuss how we can assist please email us at and we will contact you to discuss your requirements.